Get ready for a mind-blowing revelation! H-E-B, the beloved Texas grocer, is about to unleash a heavy metal merch collection that will blow your mind! Yes, you heard that right; the rumors are true, and it's time to dive into this epic story.
But here's where it gets controversial...
The mastermind behind this fiery merch concept is Connor Dwyer, a Nashville-based graphic designer with a unique talent for bringing fan requests to life. In August, Dwyer's heavy metal-inspired H-E-B designs went viral, capturing the attention of both social media users and H-E-B itself.
In a TikTok update, Dwyer revealed, "This one got so many requests. H-E-B, I made you a metal tee." And the response was massive, with nearly 400,000 views on TikTok and 200,000 on Instagram.
Dwyer's design process is a masterpiece in itself. He crafted two distinct shirt concepts, each inspired by different heavy metal genres. He explained, "I wanted to add some spice with hand-drawn black metal typography, and then I created a Metallica-inspired design to give people options."
And this is the part most people miss...
Social media users, including H-E-B, couldn't contain their excitement. H-E-B commented, "We're OBSESSED!" on Dwyer's post, and the rest, as they say, is history.
During an interview with the Express-News, Dwyer hinted at a potential partnership with H-E-B, and now, it's official! H-E-B has answered the call of its fans and is releasing a heavy metal merch collection inspired by Dwyer's designs.
In a news release, H-E-B reps stated, "(Dwyer) reimagined H-E-B merch, and fans demanded it become a reality." And true to their word, the final design incorporates many of Dwyer's original concepts, including a distressed H-E-B shopping cart illustration.
But wait, there's more!
The merch will be exclusively available online at heb.com/metaltees on Friday, October 17, at 10 a.m. Each shirt costs $35, and here's the best part: 100% of the proceeds will go to the Health Alliance for Austin Musicians (HAAM), providing affordable healthcare to Central Texas musicians.
San Antonio fans are already buzzing with excitement, with one commenter stating, "This is gonna hit the San Antonio hardcore scene like crack."
In a recent Instagram update, Dwyer expressed his excitement, saying, "So honored and excited this metal tee story is turning out this way!"
So, are you ready to rock out with H-E-B's heavy metal merch? Get your hands on these sweet tees and support a great cause!
Thoughts? Agree or disagree? Let's discuss in the comments!
